Paul Shaffer’s Day in Rock illustrates the daily history of rock according to longtime David Letterman musical director and sidekick Paul Shaffer. This daily vignette draws on Shaffer’s vast musical knowledge and ability to comment on the history of rock from his unique perspective. Paul Shaffer’s Day in Rock is a perfect benchmark feature that can be programmed throughout the day and offers unique sponsorship opportunities for radio stations that are looking to add informative programming to their line-up.